Increasing the conversion rate of your most important web pages will reduce your dependence
on visitor traffic. This means you will increase sales or sign-ups to your web site with fewer visitors.
Most webmasters spend a lot of time, money and effort getting more visitors to their web sites and very little
time, money or effort improving web page conversion rate. What they should be doing is spending less time in
search of more visitor traffic and more time improving conversion rates.
Take this example: A site's sales page gets 5,000 visitors and 50 sales per month which means the page has a
conversion rate of 1% (5,000 x 1% = 50 Sales).
To double the number of sales would require doubling the traffic, or put another way would need a 100% increase
in visitors (10,000 x 1% = 100 sales).
To double sales through <strong>improving conversion rate</strong> would require the webmaster to
increase the conversion rate of the page from 1% to 2% (5,000 x 2% = 100 Sales).
So using this example which is easier ?
a) increasing web page conversion rate from 1% to 2%
b) increasing page visitors from 5,000 to 10,000 ?
To see how much additional profit you could be making by increasing your landing page conversion rate use the
profit conversion calculator below.
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