This pay per click tool will calculate the maximum cost per click (CPC) you should pay in a
PPC campaign to ensure it is profitable for you. Running a PPC campaign is often relied upon by many site
owners to get traffic to a particular web page.
However without close attention to your pay per click bid management you can end up spending a lot on a PPC
campaign that was never going to be profitable in the first place.The fact is, PPC is not cost effective in many
situations where the product being sold is a low ticket item like an ebook.
This pay per click tool calculates the maximum you should bid on keywords taking into account the selling price
of your product, the profit you want to make and how much it costs you to make a sale. The cost of each sale is
made up of your daily operating expenses to run the business, like hosting fees, utility expenses, a proportion of
your time, marketing costs (PPC) etc.
The other significant factor in a PPC campaign being affordable is the conversion of click traffic to sales.
In other words, of the visitors you paid to get to your web landing page, it's the percentage that will actually
buy your product.
In the pay per click tool above, adjust the figures in the white boxes to suit your particular circumstances.
The daily free traffic is not the daily traffic to your site, but what you estimate or expect to receive to the
landing page for which your PPC campaign is being targeted. The estimated clicks per day from PPC you can obtain
from the estimates provided by the PPC search engine.
The product cost is what it cost you to produce or buy the product you are selling and the cost of sales I have
already mentioned. However this figure should not include your PPC costs.
Next you should enter the percentage profit margin you want to make when selling your product and the price for
which you are selling the product on your landing page.
Finally you should enter the percentage sales conversion for the landing page you are targeting with the PPC
campaign. Most probably you will not know what this is, so for a new untested, un-optimized web page assume 0.5% or
less. Once you have some real data regarding conversions you can adjust this figure.
The pay per click tool will recalculate the value of daily sales (the average amount you can expect to earn in
sales per day) from the free and PPC traffic. It will also calculate the maximum cost per click (CPC) you should
pay, or can afford to pay, for the PPC traffic.
You should not bid more than the figure in the yellow box. If you find keywords you want to bid on are more
expensive than this calculator says you should pay, then it's time to rethink your PPC campaign.
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