Tony Simpson first started in web design 15 years ago. Since then, the
Internet has developed and changed beyond recognition. Not only has design become more
complex, so has search engine optimization, web page optimization, conversion improvement,
marketing, website promotion and all the technology driving the net.
Before entering Cyberspace, Tony
spent many years in electronics hardware design, research & development. He also worked in the
telecommunications industry in network engineering, trouble-shooting, product testing, technical
support and business management.
Tony has a B.Sc in Communications
Engineering and is also a qualified trainer with experience in Customer Service, Staff Training,
Sales & Marketing and has run his own off-line and online businesses.
For over 10 years, Tony has used his professional training to try to help other website owners
navigate the pitfalls of trying to make it online.
Tony admits he still sees far too many site owners who lack even basic know-how and who don't
face a reality check for many months, or even years, after launching their first website.
If this book improves a site owner’s know-how of what's really involved in making it online and
shortens their reality check-in time it will have done its job.